Hello, I am Daniela.

I'm an UX/UI designer, with a degree in architecture. After graduating from ETSAM, I decided to focus on my passion, pursuing a master's degree in graphic design and then specializing in UX/UI and web design.

Since the beginning of my career, I've been passionate about finding the balance between user satisfaction and accessibility, the beauty of design, and emerging technology.

In my free time, I enjoy exploring my creativity through a variety of hands-on activities and artistic endeavors.

You can reach out to me on LinkedIn or via Instagram.

Experience

Web Designer, UX/UI

Auchan Retail

Web Design and content management in the e-commerce department at Alcampo.

Responsible for designing banners for weekly flyers, campaigns, and landing pages, as well as uploading content to the website.

Improving the user experience (UX/UI) for the website and app, conducting A/B testing, creating a design system, performing heuristic evaluations, and conducting benchmarking analyses.
May 2024 – Present
Freelance Graphic Designer

Startups and small businesses

2020 - Present
Graphic Designer

Park Displays

Design and development of POP displays for major brands such as Procter & Gamble (P&G), Philip Morris (PMI), and the HMY group. Communication and idea exchange with clients through the presentation of proposals using 3D renderings and animations to achieve the best design that highlights the product.
March 2023 - January 2024
Architectural intern

AO Architecture

2021

Education

Master's Degree in UX/UI and Web Design

CEI: School of Design and Marketing

2023-2024
Master's Degree in Graphic Design

CEI: School of Design and Marketing

2022-2023
Bachelor's Degree in Architecture

ETSAM - UPM

2016-2022

Software and Skills

UX/UI

Figma, FigJam, Whimsical, Maze.

Wireframing, Prototyping, Storyboarding, User Research, Usability Testing, Interaction Design, Accesibility.
Adobe Suite

Photoshop, Illustrator, Indesign.

Mockup Design, Vector Illustration, Brand Identity, Image Optimisation.
3D and renderings

Autocad, Sketchup, KeyShot, Revit, Cinema 4D.

Mapping, Scene Composition, Rendering, Motion Graphics, Product Visualization.
Front-end web development

HTML, CSS, JavaScript.

UI Design, SEO Practices, Responsive Web Design.
Others

Office Suite

Publications and Exhibitions

Exhibition at Matadero de Madrid. During the open doors event of ETSAM.

Selected among the top projects of the semester.

May 2021
First prize in the festive card design contest DAETSAM

2021
Exhibition at the Municipal Library of Bustarviejo.

Selected for the urban regeneration project "What's happening with Bustarviejo?"

2019
Project publication in the ETSAM yearbook.

Academic year 2017/18

For further information: Contact

Hello, I am Daniela.

Experience

Web Designer, UX/UI

Freelance Graphic Designer

Graphic Designer

Architectural intern

Education

Master's Degree in UX/UI and Web Design

Master's Degree in Graphic Design

Bachelor's Degree in Architecture

Software and Skills

UX/UI

Adobe Suite

3D and renderings

Front-end web development

Others

Publications and Exhibitions

Exhibition at Matadero de Madrid. During the open doors event of ETSAM.

First prize in the festive card design contest DAETSAM

Exhibition at the Municipal Library of Bustarviejo.

Project publication in the ETSAM yearbook.