Closer

Case Study of an app designed for young people who want to organize with their friends effortlessly.
Mockup of the mobile app, with several screens Mockup of the mobile app, with several screens
The idea

The idea behind this project arises from two problems:

First, the FOMO (Fear Of Missing Out) generated by social media, where the lives showcased seem more interesting than one's own.

Second, and more importantly, the difficulties in planning with groups of friends. Whether it's due to different schedules, lack of organization, or the reluctance to read through the group chat on WhatsApp, coordinating an activity with a group of people can be exhausting.

Unlike typical social networks, this application focuses on take care of the personal relationships, considering individual details and schedules of each member.

The app generates a file that clearly shows the availability of your friends and the organized plans, providing an effective tool to simplify coordination and strengthen personal connections within your groups of friends.

💡An app designed for young people who want to organize with their friends without complications.
Desk Research Netnography Research question SWOT Interviews Questionnaires
Desk Research Netnography Research question SWOT Interviews Questionnaires
User persona Empathy map Matrix of needs
User persona Empathy map Matrix of needs
Clusters Utility and Feasibility Matrix In and Outs MosCow Value proposition Conclusions
Clusters Utility and Feasibility Matrix In and Outs MosCow Value proposition Conclusions
Sitemap Flowchart Flowchart Wireframes Interaction design Moodboard Foundations Design system Landing page Prototype
Sitemap Flowchart Wireframes Interaction design Moodboard Foundations Design system Landing page Prototype
User testing Conclusions
User testing Conclusions