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Overview
This project was developed in one week with a working group of 5 members.
This project involves designing an app following the Double Diamond process model, which is one of the various ways to carry out Design Thinking.
It consists of four phases, divided into two 'diamonds.' The first symbolizes the creative process, where the phases of discovery and synthesis are developed, and the second, the prototyping process, consists of the phases of ideation and implementation or design.
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Tools
Figma, FigJam.
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Scope
UI/UX Design, Design Thinking, Double Diamond, User Research.
The idea
The project grew out of a group work, where the challenge was to create an app based on habits.
We decided to focus on a specific user: the candidates for public examinations. They need rigorous management and organisation, in order to prepare for the different types of exams they will be taking.
In addition, preparation is more demanding when they have little time in their day-to-day lives. We realised that this time constraint represents a major challenge for candidates, as they need to maximise every available time to study and review the material. Therefore, our goal with Smart Owl is to provide tools and functionalities that simplify time management, helping candidates to optimise their study and increase their chances of success in their exams.
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Research Question
Specific question to guide the research using the Venn Diagram.Key Question
How to create a study habit for applicants with very little time?
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Interview
Qualitative data about our users is obtained to better understand them.In an interview with Anna, a public employee, we explored her previous experience in public examinations and her study habits. Despite a busy schedule, she spent two hours a day and weekends preparing. She used methods such as highlighting and schematising, as well as considering items such as highlighters and a timer to be essential.
During the conversation, she emphasised the importance of keeping the exam date in mind and valued the support of an online community to share experiences and doubts. She revealed a preference for reading rather than listening while studying, although she considered the latter option as a valid alternative.
In terms of organisational tools, he mentioned the use of the Pomodoro technique and an application for listening to podcasts. Her opinion highlighted the usefulness of an application that offered a calendar, tracking of subjects studied and the possibility of taking practice tests and simulation exams, providing a complete overview of the needs of a candidate in his or her preparation.
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SWOT
It helps understand the environment in which the product operates.Weaknesses
Wanting a customised app for each type of exam involves a lot of development work.
Threats
Disinterest in implementation if targets are not achieved.
Strengths
You can study with the app while you are anywhere, anytime.
Opportunities
Exam candidates create a community and word-of-mouth recommendations are very useful.
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User Persona
Person with little time who wants to start studying for a public service examination.
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User Journey
Description of the user journey from start to finish to find friction points and exploit opportunities.
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Empathy Map
It is used to empathise with the user and contextualise.Feel and think
He thinks about improving his future career.
Think about improving his quality of life.
There are days when he gets frustrated because it's hard to get everything done.
See
Good working conditions.
Difficulty in studying due to lack of time.
Problems in balancing work, studies and family life.
Hear
It will be very hard and may not achieve its goal.
He will have a job for life.
He already has a secure job, so why try to change now if he has stability.
Say and do
He makes a sacrifice to use his few free hours a day to study.
Search for information about the exam he wants to study.
Inform and prepare those around him so that they can support him in the most difficult moments.
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Utility and Feasibility Matrix
Evaluate options considering their value and feasibility, aiding decision-making.
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In & Out
Superficial ideas or those that do not add value are eliminated.
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Moodboard
Inspiration through images, icons, elements, features, and experiences, which will guide the artistic design of the app.
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Foundations
Aspects that define the visual of the system: color, typography, iconography.
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Design system
Elements that make up the app, facilitating its unification, homogenization, and consistency.
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Prototype
Screens that the app contains.